Planning a brand, product, or hospitality photoshoot? Here’s how to prepare — from strategy and budget to shot lists and mood boards — to ensure a smooth, impactful result.

Strong communication skills can be the difference between a one-off project and a long-term client. This step-by-step guide breaks down how to set clear expectations, refine your communication style, navigate feedback like a pro, and build lasting client relationships. Whether you're struggling with miscommunication or just want to streamline your process, these strategies will help you turn client interactions into a seamless, stress-free part of your business.

Imagine an ordinary day transformed by an extraordinary opportunity. A few months ago, I received an unexpected email. It led me to meet culinary titan Gordon Ramsay. I faced imposter syndrome and shot in a high-stake situation, testing my photography skills and self-belief. Join me behind the scenes of the day i worked with Gordon Ramsay himself.

As we stand on the cusp of 2024 (can you believe it!), it’s that time again to delve into what, in my humble opinion, will be the food photography trends of the coming year. But remember, while it’s important to explore these shifts and be aware of them, it's about seasoning these trends with your unique flavour - you don’t have to let them overwhelm your own style. So, let’s unwrap what 2024 has in store for us!